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BEFORE GEMMAYZEH–MAR MIKHAEL BECAME GEMMAYZEH–MAR MIKHAEL — PART I
BEFORE HAMRA BECAME HAMRA — PART V
Viraluxe Lebanon Investor Brief — 29 September 2026
BEFORE HAMRA BECAME HAMRA — PART IV
War Comes to Hamra: Property, Survival, Displacement and Urban Transformation, 1975–1990 A Viraluxe Historical Real Estate Documentary In 1975, Hamra stood near the height of its fame. For three decades, the district had transformed from a largely residential extension of Ras Beirut into one of Lebanon’s most important commercial, cultural, educational and hospitality centers. Apartment […]
Viraluxe Lebanon Real Estate Brief: Coverage: 21–28 September 2026
BEFORE HAMRA BECAME HAMRA — PART III
Hamra’s Golden Age, 1945–1975 From Residential Neighborhood to Beirut’s Cosmopolitan Property Corridor Viraluxe Series for Digital Real Estate Marketing and Real Estate Culture Author: Muhammad ItaniFounder & Strategic Director Opening Scene — Beirut, 1945 Narrator: The Second World War is ending. Stand on Hamra Street in 1945 and traces of the old Ras Beirut are […]
BEFORE HAMRA BECAME HAMRA — PART II
A Viraluxe Historical Real Estate Documentary Narrator: The twentieth century arrives in Beirut. To the west of the old city, Ras Beirut still carries the appearance of the countryside. There are gardens. There are orchards. There are fields divided among families. Stone houses rise among cultivated plots. And the Mediterranean remains visible across large expanses […]
BEFORE HAMRA BECAME HAMRA
Property, Land, and the Birth of Modern Ras Beirut, 1866–1900 A Viraluxe Historical Real Estate Documentary Today, Hamra Street is one of Beirut’s most recognizable urban addresses. Its buildings, shops, hotels, cafés, apartments and offices occupy some of the most historically significant urban land in Lebanon. But imagine standing here around 1866. And, most importantly, […]









